The Squad. Two co-founders. One mission.

Pacha is the founder and brand strategist behind Subluxation Squad and the co-host of The Squadcast. She originated the idea as a way to connect chiropractors with the tools, resources, and people that can help them build stronger practices, and strengthen the profession as a whole.

A designer since the beginning of her career and a brand strategist by evolution, Pacha has worked in the field for more than two decades. Through Balanced Brands, she helps chiropractic leaders clarify what they are building and align the brand, messaging, patient experience, team, and business decisions around that direction. Her Brand OS provides the strategic framework for that work and became the foundation for the Chiropractic OS.

She also brings the perspective of a long-term chiropractic patient. Pacha has been under chiropractic care for more than 15 years, including through two home births, and both of her children have received chiropractic care since birth. Her connection to the profession comes from lived experience rather than a dramatic miracle story: chiropractic has simply been part of how her family approaches health and life.

Pacha began Subluxation Squad because she saw chiropractors searching for trustworthy answers across a fragmented profession. She wanted to create a place where they could find practical support, learn from people doing meaningful work, and participate in a stronger conversation about chiropractic's future. That work also led her to write the first version of the Chiropractic Manifesto, now developing into the Chiropractic OS: a shared strategic foundation designed to help the profession clarify its identity, language, and direction.