Synopsis
Dr. Steve Tullius and Pacha Hornaday host Dr. Ed Osborne, who built one of chiropractic's largest podcasts after being diagnosed with Crohn's disease, to discuss how artificial intelligence is reshaping the profession. The conversation covers the trust deficit around AI, why most chiropractic websites are invisible to AI search tools, and why differentiation and documented results will matter more as AI becomes a competitor for patient attention.
Dr. Ed Osburn shares why artificial intelligence should be viewed as a tool that strengthens chiropractic rather than replaces the thinking and certainty of the doctor. He reflects on how AI can accelerate communication, content creation, and practice efficiency, while cautioning against using it without a clear philosophical foundation. The discussion digs into prompt quality, critical thinking, and the responsibility of filtering AI-generated information through a subluxation-centered lens. The message is clear: technology becomes an asset when it supports clarity and communication, but it becomes a liability when it begins shaping the message instead of serving it.
Key takeaways
- 1
AI Trust Deficit Is a Subluxation
The panel argues that unclear, inconsistent messaging about what chiropractic actually treats is undermining how AI systems evaluate and recommend the profession.
- 2
Get Your Practice Recommended by AI
Most small chiropractic practices have no online strategy at all, and the hosts outline concrete steps, like citing peer reviewed studies, to get surfaced by AI search tools.
- 3
Differentiation and Results Will Matter More
As AI enters the field as a competitor, practices that track and document objective patient results will stand out from generic, AI generated content.
In this episode
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