One Squad, One Mission: Getting the Big Idea to the Masses

In the debut episode of the Subluxation Squad podcast, Dr. Steve Tullius and Pacha Hornaday lay out their mission to spread the subluxation-focused chiropractic message to a wider audience. They discuss the small percentage of the population under chiropractic care, the current disarray within the ICA, and the importance of vendors and leaders in the profession clearly stating what they stand for. The episode matters to chiropractors because it frames subluxation correction as a professional obligation and invites listeners to help shape future content.

In the first episode of Subluxation Squad, Steve and Pacha finally hit record on a conversation that’s been 16 years in the making. Pacha shares how, as a patient in Steve’s practice, the “Big Idea” of chiropractic completely changed how she saw health and why she still can’t believe most people have never heard it put that way. Steve lays out the core problem: chiropractic has incredible potential and sky-high satisfaction, yet only a small percentage of the public ever experiences it. Together they unpack how confusion, mixed messages, and weak communication inside the profession have kept chiropractic stuck in a tiny box instead of being understood as a powerful, life-changing approach to health and human potential.They also introduce what listeners can expect from Subluxation Squad going forward: candid “table talks,” news and topic breakdowns, live Q&A, hot-seat case studies where they help doctors find “the subluxation” in their practice and business, and a recurring segment called “The Adjustment” where each episode ends with one practical action step doctors can implement right away.