Synopsis
Dr. Rhonda Vaughn, a third generation chiropractor in Michigan, joins The Squadcast to discuss how she built community events, from small gatherings to sold out programs, that grew her practice and connected other local chiropractors and business owners. She shares practical lessons on identifying an ideal client, staying committed to events regardless of turnout, and building a co-op model, offering chiropractors a roadmap for growing a practice through genuine community connection rather than sales tactics.
Dr. Ronda Vaughn shares how intentionally building community outside the adjustment room became one of the biggest drivers of growth, trust, and connection in her practice. She explains how creating consistent gatherings and spaces for people to connect shifted the way patients viewed both chiropractic and the role of the chiropractor in their lives. The discussion digs into relationship-building, authenticity, and why community-centered practices create deeper engagement than transactional care alone. What becomes clear is that when people feel genuinely connected before they ever get adjusted, communication becomes easier, retention strengthens, and chiropractic stops feeling like a service and starts feeling like part of a shared culture.
Key takeaways
- 1
Community events fuel practice growth
Rhonda built her practice by hosting in person events that grew from spending under 500 dollars each to becoming sold out gatherings requiring an LLC and insurance.
- 2
Know your ideal client before planning
Successful events are built around a clear avatar of the practice's favorite patients rather than trying to appeal to everyone.
- 3
Commitment builds a trustworthy brand
Rhonda never cancels an event based on expected turnout, which reinforces community trust and reflects her core values as a subluxation-focused chiropractor.
In this episode
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