Episode 9 | Jan 21, 2026
Keeping Chiropractic Real (Without Losing Yourself) with Dr. Richelle Knowles
Synopsis
Dr. Richelle Knowles joins hosts Pacha and Steve to talk about what it really takes to build a subluxation-focused practice without losing your own identity along the way. The conversation covers defining chiropractic and subluxation for the public, the business and communication skills doctors need but rarely learn, and how to stay authentic while growing a following. It matters to chiropractors trying to balance clinical excellence, business demands, and personal wellbeing in a profession still working out its unified message.
Steve and Pacha sit down with Dr. Richelle Knowles, Sherman Board of Trustee member and grad, family chiropractor, and co-creator of Mile High, to talk about what it really means to be authentic in a profession full of mixed messages. Richelle digs into how incoherent messaging confuses the public, why every office needs a clear, subluxation-and-nervous-system story, and how to use coaching, scripts, and systems without losing yourself. She also gets real about the everyday struggles, staffing, new patients, and missing business skills, and why mentorship and community are non-negotiable if you want a sustainable, congruent practice.
Key takeaways
- 1
Chiropractic Needs a Unified Definition
The group argues that confusion over what chiropractic and subluxation actually mean is holding the profession back, and a shared message is needed to move forward.
- 2
Business Skills Are Not Optional
Steve makes the case that clinical talent alone is not enough, doctors also need communication and business skill sets to run practices well and treat staff fairly.
- 3
Authenticity Beats the Influencer Trap
Dr. Knowles and the hosts discuss how chasing Instagram influence rarely pays off, and that finding your own authentic voice as a doctor and person matters more.
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