Synopsis
Dr. Mark Romano joins The Squadcast to unpack the non-therapeutic model of chiropractic, tracing its roots from D.D. and B.J. Palmer through Reggie Gold and explaining how it differs from treating disease. He shares how this philosophy shaped his referral-based practice and the core values behind it, then discusses the profession's public perception problems and the shortage of chiropractors worldwide. The conversation gives practicing chiropractors a clearer framework for explaining subluxation-focused care to patients and colleagues alike.
Dr. Mark Romano lays out what he believes makes chiropractic relevant to the modern public: a clear identity, a consistent message, and communication that stays congruent with what chiropractors can be absolutely certain about. He contrasts a non-therapeutic chiropractic (NTC) model focused on locating and correcting vertebral subluxation for fuller expression of life with the common symptom-outcome framing that can unintentionally turn chiropractic into just another therapy. The conversation moves from chiropractic history and philosophy into practical realities: how to talk to pain-driven people without making promises, how to build an “oversubscribed” practice through congruence and reputation, and what an “unsubluxated profession” would look like if chiropractors aligned around identity and message.
Key takeaways
- 1
Non-Therapeutic Chiropractic Explained
Dr. Romano traces the model back to D.D. and B.J. Palmer and Reggie Gold, clarifying that true chiropractic was never about treating disease but about correcting subluxation and letting the body heal.
- 2
Referrals Over Crisis Care
Romano describes how framing chiropractic as a lifelong habit rather than a pain-relief service has built a practice sustained almost entirely by patient referrals.
- 3
The Profession's Perception Problem
The hosts and Romano discuss how the public still equates chiropractic with back and neck pain relief, and why the Subluxation Squad exists to correct that narrative and grow the profession.
In this episode
Jump straight to any moment.
