Optimizing Your Practice and Life with Dr. Liam Schubel

This episode traces Dr. Liam Schubel's path from a new graduate practicing in Lima, Peru, to becoming one of the country's most recognized health professionals, and explores the business systems that made that growth possible. The conversation shifts to the subluxations within the chiropractic profession itself, covering communication with practice members, staff training, and the mindset shifts needed for chiropractors to reach their full potential. It offers practical and philosophical insight for any doctor looking to sharpen both their business and their message.

Dr. Liam Schubel shares how he built and scaled high-volume practices (including his early years pioneering chiropractic in Peru) and why clinical skill alone doesn’t guarantee practice success. He breaks down the “hidden bottlenecks” that keep chiropractors stuck—especially mindset, marketing, conversion, communication, and staff systems—and explains how to run a practice that’s both impactful and sustainable. The conversation keeps coming back to a core theme: you only get “one shot” with a new person in front of you, so your certainty, systems, and messaging must be dialed in. They close with rapid-fire takes on the profession (including political involvement) and what an “unsubluxated profession” would look like.