Taking Chiropractic to the Masses with Dr. Joe Borio

Dr. Joe Borio joins the Subluxation Squad to discuss how he built a high volume, subluxation-focused practice by clarifying his mission and simplifying how he communicates chiropractic to the public. The conversation covers practical steps for practitioners who love chiropractic but are not seeing results, and closes with reflections on mentorship and staying connected to the profession's roots. It is useful for chiropractors looking to grow their practice while staying grounded in subluxation-based principles.

Dr. Joe Borio shares how chiropractic changed his life early on, then walks through how he built a famously high-volume practice by pairing a crystal-clear mission with simple communication and airtight operational efficiency. He explains the mindset shift from addressing the problems people come in with to leading people toward lifetime wellness care, and why retention (staying relevant when people feel good) is the real superpower. Dr. Joe also gives his “30-second drill” for explaining chiropractic so the average person instantly gets it, plus practical guidance on coaching, humility, and making every conversation “chiropractic” without getting weird about it.